Sai Yee Street, Mongkok
Located at Sai Yee Street of Mongkok, this concept store is built to reflect the exceptional cultural characteristics of Mongkok, and serves as a third place that Hong Kong people can be proud of. With efforts to promote arts and culture, we partnered with local lifestyle brand G.O.D. and artist Stanley Wong (a.k.a Anothermountainman) in designing for this 6,000 square feet two-story store. The store exposes a unique side of Hong Kong to visitors that resonates with the local residents and art community, highlighting the visual arts in the store experience.
As movies play a crucial role in local culture, it is also an essential element for Sai Yee Street Starbucks where a mini theatre is introduced with a screen, HD video player and excellent audio device. Starbucks Hong Kong partnered with Hong Kong Film Archive of Leisure and Cultural Services Department for the first time and ran a yearlong movie exhibition. Movie seminars had also been organized for the public free of charge as a platform for cultural exchange.