iSQUARE, Tsim Sha Tsui
This contemporary and loft-like designed store offers a third place experience to people of all walks of life ranging from students, businessmen to tourists. Located in iSQUARE, which is opposite to the Chungking Masion, this store perfectly showcases the diversified culture and characteristics of the Tsim Sha Tsui district.
We deliberately used neutral palette of white, bronze, texture of the wood, metal and fabric to create a sense of warmth and comfort, also adding comfortable style, swivel chairs for a casual, lounge-feel set against stylish tables to complement the design direction. The store also features photography showcasing stories about ethnic minorities in Hong Kong.
As a continual effort and contribution to our commitment for a better community, Starbucks also partnered with Hong Kong based NGO - Unison, to promote ethnic equality and create long-term programs including the launch of the “We Love Diversity” tumbler in 2010 at this store.