QUESTIONS ABOUT STARBUCKS REWARDS™

How does the Starbucks Rewards™ program work?

It’s as easy as registering a loaded Starbucks Card at Starbucks.com.hk and paying with your Card at a participating store to earn Stars. You present the registered Starbucks Card when making a Purchase at participating Starbucks stores, the total amount of the Purchase will be recorded in your Starbucks account.
For every HK/MOP$20 of purchases recorded in your Starbucks account, one complimentary "Star" will be recorded in that Starbucks account.

Welcome Level: Upon registering, we will automatically enter you into the Welcome Level of the Starbucks Rewards™ program, which means you will receive the following benefits:

  • One Buy-One-Get-One offer on tall or above-sized drink upon registration (reward is valid for 3 months after date of reward).
  • Free upgrade on tall or above-sized promotional drink during the first week of launch.

Green Level: Once you have visited and paid with your card and accumulated 25 Stars, you will move into our Green Level, where you may receive the following benefits:

  • One free tall drink^ for reaching Green Level for the first time (reward is valid for 3 months after date of reward).
  • Free upgrade on tall or above-sized promotional drink during the first week of launch.
  • One free tall drink^ or a slice of cake in your birthday month (reward is valid for 1 month after date of reward).
  • One free extra espresso shot on any espresso drink purchase.

Gold Level : After you earn 100 Stars in 12 months, you will qualify for the Gold Level. At this level you may earn the following benefits:

  • All Green Level benefits
  • One free tall drink^ for reaching Gold Level for the first time (reward is valid for 3 months after date of reward).
  • One Star Reward for every 25 Stars collected, redeemable for a tall drink^ or a selected food item (reward is valid for 3 months after date of reward).
  • Free upgrade on tall or above-sized promotional drink during the first week of launch.
  • One free tall drink^ or a slice of cake in your birthday month (reward is valid for 1 month after date of reward).
  • One free extra espresso shot on any espresso drink purchase.
  • Exclusive offers just for you.

^Free tall drink reward is not applicable to redeem alcoholic, bottled and canned beverages.

How do I redeem the offers?

Just tell our barista you’d like to redeem your reward and you may scan the barcode on your mobile device or simply present one of your registered Starbucks Cards. Besides, you must fully pay for the transaction (except redeeming free rewards) with your registered Starbucks Card in order to earn or redeem the rewards, reward redemption applicable to Starbucks stores in Hong Kong and Macau, except Hong Kong Disneyland store.

I’m a Gold Level member. What can I redeem for the Star Reward?

Star Reward can be redeemed for a free tall drink (excluding alcoholic, bottled and canned beverages) or a selected food item at Starbucks stores in Hong Kong and Macau (excluding Hong Kong Disneyland store). Selected food items include muffin, scone, danish, bread, toast, puff pastry, pie, quiche, cake and dessert. Food availability may vary between stores. Please ask your barista for more details.

When can I collect Stars for Star Reward?

Once you have reached Gold Level, you can collect Stars for Star Reward starting your next purchase.

Why is registration necessary in order to join the program?

When you register your Starbucks Card, you provide contact information so we can send you benefits like special and exclusive offers. Additionally, by registering your card, you receive balance protection in case your card is ever lost or stolen. Finally, with the registered card, you can manage your card online. Please note: a valid email address, mailing address, birth month and mobile number is required when registering your card.

What is a Star and how do I earn one?

You will earn Stars and receive in-store benefits simply by paying for a transaction at or over HK/MOP$20 with any Starbucks Card registered to your account at participating Starbucks stores in Hong Kong and Macau. You can track your Stars online or on your device by logging into your account.

How are Stars earned?

A Star will be awarded for every HK/MOP$20 you have spent with any of Starbucks stores in Hong Kong and Macau.

Can the Stars in my account be transferred to someone else?

Sorry, Stars collected in each account can only be used by that account holder, and cannot be transferred to another account.

Can I use multiple cards to earn Stars?

Yes. You can register multiple Starbucks cards to earn Stars for one single account.

Can I transfer a Starbucks Rewards™ membership to someone else?

Sorry, memberships are non-transferable and cannot be shared with family members, friends and others.

Is there a fee to join Starbucks Rewards™?

No, there is no membership fee at any level of the new program. All you have to do is register your reloaded Starbucks Card and you will be entered into the program.

Any time-limit in collecting Stars to reach the next level?

The Stars accumulated will be calculated annually on your membership expiry date (the date you qualified for the current level of membership) to determine the level of membership you are in. Stars accumulated will be calculated independently each year.

Do I have to bring my card to earn Stars?

At the moment, you will need to present the card at the time of purchase in order for us to log your Stars. If you have downloaded the mobile app onto your phone, and have signed in using the same email address in which you have registered, you can also make your payment through the app. For details, please go to card.starbucks.com.hk

Why Starbucks does not offer physical personalized Gold Card to members anymore?

We’re moving the personalized gold card experience into your mobile app. Don’t worry, nothing changes with your Stars, Rewards and other benefits of being a Gold tier member.

Where can I find my digital Gold Card?

You may find your digital Gold Card in the Starbucks® Hong Kong app or your Starbucks account. A digital Gold Card will be issued to your Starbucks account once you reached Gold Level.

Is there expiration date on the amount stored in my Starbucks Card?

Starbucks Card balances will expire three years after the date of the last transaction. Any remaining balances on expired Starbucks Cards will be forfeited immediately and without further notice.

How are the Stars used?

The Stars are simply used to determine the level of membership. Please refer to the table below for information on membership level.


Number of StarsMembership Level
Once RegisteredWelcome
25Green
100Gold

Any minimum / maximum value per card?

Unless otherwise specified, the minimum amount required for the initial purchase / activation of the card and enrolment in the Starbucks Rewards™ program is HK/MOP$50.After card activation, the minimum in-store reload amount is HK/MOP$50, whereas the minimum in-app reload amount is HK/MOP$100. The maximum amount that can be stored in each Starbucks Card is HK/MOP$4,000.

What if I lose my Starbucks Card?

If your card is registered, your membership in Starbucks Rewards™ and any remaining card balance will be protected at the time you notify us of its loss. We’ll freeze your remaining balance at the time you report your card as lost or stolen, transfer it to one of your registered cards in your account or a new Starbucks Card and mail you the replacement – without hassles or fees. You may contact us through our Customer Care Hotline: Hong Kong: (852)2101-1399 or Macau: 0800-933 or send email to info@coffee-concepts.com.

I lose my Gold Card, how can I replace it?

No physical Gold Card will be issued starting from 1 March 2019. If you have lost your Gold Card, please call customer care in Hong Kong at 2101-1399 or in Macau at 0800-933 or send an email to info@coffee-concepts.com to report a registered card as lost or stolen. Our opening hours are 9:00 a.m. - 6:00 p.m. Monday – Friday, excluding Saturdays, Sundays and public holidays. We will issue a new digital Gold Card so you may continue to enjoy Gold Level benefits with your digital Gold Card.

How to change email address?

Please contact us through our Customer Care Hotline: Hong Kong: (852)2101-1399 or Macau: 0800-933 or send email to info@coffee-concepts.com with the following information. We will update your registered email address once the personal information is verified.

Registered Starbucks Card number

Registered email address

Birthday Month

New email address

How does Starbucks protect my privacy after I register my Starbucks Card?

Please read our Privacy Policy for details.

Will my data provided be given to other companies?

The information you provide will only be used for us to stay in touch with you.

How soon will I be able to see the Stars I’ve earned after using my registered Starbucks Card?

Stars earned from using your registered Starbucks Card will be available on your account within 24 hours.

What if my Star balance doesn’t look right? Who do I contact?

We want to make sure the balance on your account reflects your purchases accurately. If the total number of Stars doesn’t appear to be correct, please contact our Customer Care Hotline: Hong Kong: (852)2101-1399 or Macau: 0800-933

What do I have to do in order to maintain Green Level status?

Once you reach the Green Level, you will need to earn 25 Stars per year to maintain your Green Level status. If you do not earn 25 Stars, you will revert back to the Welcome Level and your Star count will drop to zero. As soon as you earn 25 Stars again you’ll move from Welcome right back to Green.

How do I maintain Gold Level status?

Once you qualify for Gold Level, you will be at that Level for a full year from that date. Simply earn 100 additional Stars before your membership expiry date (the date you earned Gold) and you will continue to enjoy all of the Gold Level benefits for another year.

Are all Starbucks Card eligible for Starbucks Rewards™ benefits?

All registered Starbucks Cards are eligible. Cards purchased or registered outside of Hong Kong or Macau will not earn Stars or Starbucks Rewards™ benefits.

Can the card be refunded?

Any amount/value stored in your card cannot be refunded.

How do I check remaining value?

You can log into your account via card.starbucks.com.hk. You can also top-up your card through our website. Alternatively, you can also download our mobile app and through it you will also be able to see the remaining values on your card.

Can I view my transaction history?

You can view your transaction history through our website card.starbucks.com.hk or download our mobile app and access it in your Account Transaction History. Only purchases paid by Starbucks Card will be displayed in your Account Transaction History.

Where is my receipt if one wasn’t printed for my transaction?

You can check the transaction records of your registered Starbucks Cards in the Starbucks® Hong Kong app (Account Transaction History) or website (My Profile). The detail is the same as the printed receipt.

To support environmental protection, all Starbucks Rewards™ accounts will be defaulted to receive electronic receipts. You can switch on "Printed Receipt" in the Starbucks® Hong Kong app or "My Profile" on website if necessary.

After I have chosen to print physical receipt, can I check transaction history in Starbucks app?

Yes, you can check all transaction records of your registered Starbucks Card in Account Transaction History in Starbucks® Hong Kong app.

Can I view my list of rewards?

You can view your transactions history through our website card.starbucks.com.hk or download our mobile app and through it you will also be able to view your list of rewards.

How can I transfer funds between cards in same account?

You can transfer funds through our website card.starbucks.com.hk or download our mobile app and through it you will also be able to transfer funds within the same account.

Can I transfer to or from a non-registered card?

Sorry, you can transfer funds to or from a registered card with the same account only.

Can I transfer my earned rewards to my friends?

Once you become a Gold Level member, you can transfer your earned rewards to your friend who is a member of Starbucks Rewards™ through our website Starbucks.com.hk/card or download our mobile app.

Once your reward is transferred, you and your friend will receive a notification through the registered email and mobile app inbox message. The reward will be shown in "My Rewards" section of your friend's Starbucks account.

Why can’t I update the Starbucks® Hong Kong app to the latest version on my iPhone?

If you are an existing user of the Starbucks® Hong Kong app (iOS version) and you cannot update the app to the latest version automatically, simply uninstall the existing app and download the latest version from the App Store to discover the new features.

QUESTIONS ABOUT STARBUCKS® REWARDS

How does the Starbucks® Rewards program work?

It’s as easy as registering a loaded Starbucks Card on Starbucks® Hong Kong app or this website and paying with your Card at a participating store to earn Stars. You present the registered Starbucks Card when making a purchase at participating Starbucks stores, the total amount of the purchase will be recorded in your Starbucks® Rewards account.


For every HKD/MOP $20 of purchases recorded in your Starbucks® Rewards, one complimentary "Star" will be recorded in that account.

Welcome Level: Upon registering, we will automatically enter you into the Welcome Level of theStarbucks® Rewards program, which means you will receive the following benefits:

  • One Buy-One-Get-One offer on tall or above-sized drink upon registration (reward is valid for 3 months after date of reward).
  • Free upgrade on tall or above-sized promotional drink during the first week of launch.

Green Level: Once you have visited and paid with your card and accumulated 25 Stars, you will move into our Green Level, where you may receive the following benefits:

  • One free tall drink^ for reaching Green Level for the first time (Reward is valid for 3 months from the date of Reward collection).
  • Free upgrade on tall or above-sized promotional drink during the first week of launch.
  • One free tall drink^ or a slice of cake in your birthday month (Reward is valid for 1 month from the date of Reward collection).
  • One free extra espresso shot on any espresso drink purchase.

Gold Level : After you earn 100 Stars in 12 months, you will qualify for the Gold Level. At this level you may earn the following benefits:

  • All Green Level benefits
  • One free tall drink^ for reaching Gold Level for the first time (Reward is valid for 3 months from the date of Reward collection).
  • One Star Reward for every 25 Stars collected, redeemable for a tall drink^ or a selected food item (Reward is valid for 3 months from the date of Reward collection).
  • Free upgrade on tall or above-sized promotional drink during the first week of launch.
  • One free tall drink^ or a slice of cake in your birthday month (Reward is valid for 1 month from the date of Reward collection).
  • One free extra espresso shot on any espresso drink purchase.
  • Exclusive offers just for you.

    ^Free tall drink reward is not applicable to redeem alcoholic, bottled and canned beverages.

How do I redeem the offers?

Just tell our barista you’d like to redeem your Reward and you may scan the barcode on your mobile device or simply present one of your registered Starbucks Cards. Besides, you must fully pay for the transaction (except redeeming free Rewards) with your registered Starbucks Card in order to earn or redeem the rewards, Reward redemption applicable to Starbucks stores in Hong Kong and Macau, except Hong Kong Disneyland store.

When can I collect Stars for Star Reward?

Once you have reached Gold Level, you can collect Stars for Star Reward starting your next purchase.

I’m a Gold Level member. What can I redeem for the Star Reward?

Star Reward can be redeemed for a free tall drink (excluding alcoholic, bottled and canned beverages) or a selected food item at Starbucks stores in Hong Kong and Macau (excluding Hong Kong Disneyland store). Selected food items include muffin, scone, danish, bread, toast, puff pastry, pie, quiche, cake and dessert. Food availability may vary between stores. Please ask your barista for more details.

Why is registration necessary in order to join the program?

When you register your Starbucks Card, you provide contact information so we can send you benefits like special and exclusive offers. Additionally, by registering your card, you receive balance protection in case your card is ever lost or stolen. Finally, with the registered card, you can manage your card online. Please note: a valid email address, mailing address, birth month and mobile number is required when registering your card.

What is a Star and how do I earn one?

You will earn Stars and receive in-store benefits simply by paying for a transaction at or over HKD/MOP $20 with any Starbucks Card registered to your account at participating Starbucks stores in Hong Kong and Macau. You can track your Stars online or on your device by logging into your account.

How are Stars earned?

A Star will be awarded for every HK/MOP $20 you have spent with any of Starbucks stores in Hong Kong and Macau.

Can the Stars in my account be transferred to someone else?

Sorry, Stars collected in each account can only be used by that account holder, and cannot be transferred to another account.

Can I use multiple cards to earn Stars?

Yes. You can register multiple Starbucks cards to earn Stars for one single account.

Can I transfer a Starbucks® Rewards membership to someone else?

Sorry, memberships are non-transferable and cannot be shared with family members, friends and others.

Is there a fee to join Starbucks® Rewards?

No, there is no membership fee at any level of the new program. All you have to do is register your reloaded Starbucks Card and you will be entered into the program.

Any time-limit in collecting Stars to reach the next level?

The Stars accumulated will be calculated annually on your membership expiry date (the date you qualified for the current level of membership) to determine the level of membership you are in. Stars accumulated will be calculated independently each year.

Do I have to bring my card to earn Stars?

At the moment, you will need to present the card at the time of purchase in order for us to log your Stars. If you have downloaded the mobile app onto your phone, and have signed in using the same email address in which you have registered, you can also make your payment through the app. For details, please go to this page.

Why Starbucks does not offer physical personalized Gold Card to members anymore?

We’re moving the personalized gold card experience into your mobile app. Don’t worry, nothing changes with your Stars, Rewards and other benefits of being a Gold tier member.

Where can I find my digital Gold Card?

You may find your digital Gold Card in the Starbucks® Hong Kong app or your Starbucks® Rewards account. A digital Gold Card will be issued to your Starbucks® Rewards account once you reached Gold Level.

Is there expiration date on the amount stored in my Starbucks Card?

Starbucks Card balances will expire three years after the date of the last transaction. Any remaining balances on expired Starbucks Cards will be forfeited immediately and without further notice.

How are the Stars used?

The Stars are simply used to determine the level of membership. Please refer to the table below for information on membership level.


Number of StarsMembership Level
Once RegisteredWelcome
25Green
100Gold

Any minimum / maximum value per card?

The minimum amount required for the initial purchase / activate of the card and enrol in the Starbucks® Rewards program is HK/MOP $50. The maximum amount that can be stored in each Starbucks Card is HK/MOP $4,000.

What if I lose my Starbucks Card?

If your card is registered, your membership in Starbucks® Rewards and any remaining card balance will be protected at the time you notify us of its loss. We’ll freeze your remaining balance at the time you report your card as lost or stolen, transfer it to one of your registered cards in your account or a new Starbucks Card and mail you the replacement - without hassles or fees. You may contact us through our Customer Care Hotline: Hong Kong: (852) 2101-1399 or Macau: (853) 0800-933 or send email to info@coffee-concepts.com.


How does Starbucks protect my privacy after I register my Starbucks Card?

Please read our Privacy Policy for details.

Will my data provided be given to other companies?

The information you provide will only be used for us to stay in touch with you.

How soon will I be able to see the Stars I’ve earned after using my registered Starbucks Card?

Stars earned from using your registered Starbucks Card will be available on your account within 24 hours.

What if my Star balance doesn’t look right? Who do I contact?

We want to make sure the balance on your account reflects your purchases accurately. If the total number of Stars doesn’t appear to be correct, please contact our Customer Care Hotline: Hong Kong: (852) 2101-1399 or Macau: (853) 0800-933.

What do I have to do in order to maintain Green Level status?

Once you reach the Green Level, you will need to earn 25 Stars per year to maintain your Green Level status. If you do not earn 25 Stars, you will revert back to the Welcome Level and your Star count will drop to zero. As soon as you earn 25 Stars again you’ll move from Welcome right back to Green.

How do I maintain Gold Level status?

Once you qualify for Gold Level, you will be at that Level for a full year from that date. Simply earn 100 additional Stars before your membership expiry date (the date you earned Gold) and you will continue to enjoy all of the Gold Level benefits for another year.

Are all Starbucks Card eligible for Starbucks® Rewards benefits?

All registered Starbucks Cards are eligible. Cards purchased or registered outside of Hong Kong or Macau will not earn Stars or Starbucks® Rewards benefits.

Can the card be refunded?

Any amount / value stored in your card cannot be refunded.

How do I check remaining value?

You can log into your account via Starbucks® Hong Kong app or this website. You can also top-up your card through our website. Alternatively, you can also download our mobile app and through it you will also be able to see the remaining values on your card.

Can I view my transaction history?

You can view your transaction history through our website or download our mobile app and access it in your Account Transaction History. Only purchases paid by Starbucks Card will be displayed in your Account Transaction History.

Where is my receipt if one wasn’t printed for my transaction?

You can check the transaction records of your registered Starbucks Cards in the Starbucks® Hong Kong app (Account Transaction History) or website (My Profile). The detail is the same as the printed receipt.

To support environmental protection, all Starbucks® Rewards accounts will be defaulted to receive electronic receipts. You can switch on "Printed Receipt" in the Starbucks® Hong Kong app or "My Profile" on website if necessary.

After I have chosen to print physical receipt, can I check transaction history in Starbucks app?

Yes, you can check all transaction records of your registered Starbucks Card in Account Transaction History in Starbucks® Hong Kong app.

Can I view my list of Rewards?

You can view your transactions history through our website or download our mobile app and through it you will also be able to view your list of rewards.

How can I transfer funds between cards in same account?

You can transfer funds through our website or download our mobile app and through it you will also be able to transfer funds within the same account.

Can I transfer to or from a non-registered card?

Sorry, you can transfer funds to or from a registered card with the same account only.

Can I transfer my earned Rewards to my friends?

Once you become a Gold Level member, you can transfer your earned Rewards to your friend who is a member of Starbucks® Rewards through our website or download our mobile app.

Once your reward is transferred, you and your friend will receive a notification through the registered email and mobile app inbox message. The reward will be shown in "My Rewards" section of your friend's Starbucks® Rewards account.

Why can’t I update the Starbucks® Hong Kong app to the latest version on my iPhone?

If you are an existing user of the Starbucks® Hong Kong app (iOS version) and you cannot update the app to the latest version automatically, simply uninstall the existing app and download the latest version from the App Store to discover the new features.