支援農民及其社區

所謂道德栽種、公平交易的咖啡,就是跟農民合作,造福他們的事業、社區和環境的方式所生產出來的咖啡。

本公司長遠能夠成功,一直與數千名為我們栽種咖啡的農夫獲取成功息息相關。這亦是我們投資在咖啡栽種社區的貸款計劃之原因,並且於當地與農民合作改善咖啡品質。這決定不僅正確,更是我們企業的宗旨。藉由協助支援咖啡農並鞏固耕作社區,日後我們才能擁有健全的高品質咖啡供應鏈。

我們的目標

我們打算在 2015 年以前將農貸金額提高為 2,000 萬美元,並獎勵農民減少咖啡生產對環境的衝擊。

我們貫切始終的努力方向

服務中心

星巴克在哥斯達黎加和盧旺達都成立了農民服務中心,目的是為當地農民提供各項資源和專業知識,以便減少生產成本和菌類感染、改善咖啡品質,並提高優質咖啡的產量。

星巴克農民服務中心的位置如下:

  • 哥斯達黎加聖荷西 (San Jose) – 2004 年開幕
  • 這些農學家來自哥斯達黎加、洪都拉斯、尼加拉瓜、薩爾瓦多、巴拿馬、危地馬拉、墨西哥、南美和中國。
  • 盧旺達吉佳利 (Kigali) – 2009 年開幕
  • 坦尚尼亞母貝亞 (Mbeya) – 2011 年開始農地開發
  • 新南美分部 (Minas Gerais, Brazil) – 2012 年開幕
  • 中國雲南 – 2012 年開幕

    貸款計劃

    在栽種和收穫週期內,許多咖啡農為了負擔農作物銷售前的費用,因而將產量適度下修。某些農民可能甚至面臨資金短缺的問題,令他們必須提早銷售農作物給當地買家,並將之降價。

    對於無法透過傳統管道取得資金的合作社來說,星巴克農民貸款計劃是一項替代方案。該計劃旨在提供財務資源給合作社,以便解決他們在農穫期間的資金週轉需求,同時投資在基礎設施上以提高競爭力。

    在 2011 會計年度,7 個國家及地區共計超過 45,000 位農民,因我們與 ROOT Capital、Verde Ventures 和 Calvert Foundation 這些第三方組織合作而受惠。我們設定的目標是在 2015 年以前,撥出 2,000 萬美元給這些計劃。我們到目前為止已提供 1,400 萬美元,而現在亦正努力發出餘款。

    Coffee Preparation FAQs

    What’s the best way to store coffee? How long will it stay fresh?

    Once roasted, coffee begins to lose its flavor the longer it’s exposed to air and moisture. We recommend that you store it in an airtight container in a cool, dark place and grinding it just before brewing. Coffee in an unopened FlavorLock™ bag will stay fresh for several months.

    What is a FlavorLock™ bag?

    Our unique FlavorLock™ technology uses a special one-way valve that allows the carbon dioxide released by freshly roasted coffee beans to escape a sealed coffee bag without allowing flavor-robbing oxygen to get in. All Starbucks coffee is sealed in our airtight FlavorLock™ bags within two hours of roasting so that it stays fresh until you’re ready to use it.

    What kind of grind should I use?

    For the freshest tasting coffee, we continue to recommend starting with whole beans and grinding them fresh for each pot. Or, if you prefer, you can take your whole bean coffee to your local retail store and ask them for a customized grind.

    Drip makers perform best with a grind specifically for a flat bottom or cone type filter. All Starbucks stores can grind coffee to this specification. Espresso machines are grind-sensitive and require a very fine grind, 30-35 seconds in a blade grinder. Slow and fast shots are often caused by a grind that is too fine or too coarse, frozen or refrigerated espresso beans and tamping coffee too hard or not firmly enough.

    Coffee Preparation FAQs

    What’s the best way to store coffee? How long will it stay fresh?

    Once roasted, coffee begins to lose its flavor the longer it’s exposed to air and moisture. We recommend that you store it in an airtight container in a cool, dark place and grinding it just before brewing. Coffee in an unopened FlavorLock™ bag will stay fresh for several months.

    What is a FlavorLock™ bag?

    Our unique FlavorLock™ technology uses a special one-way valve that allows the carbon dioxide released by freshly roasted coffee beans to escape a sealed coffee bag without allowing flavor-robbing oxygen to get in. All Starbucks coffee is sealed in our airtight FlavorLock™ bags within two hours of roasting so that it stays fresh until you’re ready to use it.

    What kind of grind should I use?

    For the freshest tasting coffee, we continue to recommend starting with whole beans and grinding them fresh for each pot. Or, if you prefer, you can take your whole bean coffee to your local retail store and ask them for a customized grind.

    Drip makers perform best with a grind specifically for a flat bottom or cone type filter. All Starbucks stores can grind coffee to this specification. Espresso machines are grind-sensitive and require a very fine grind, 30-35 seconds in a blade grinder. Slow and fast shots are often caused by a grind that is too fine or too coarse, frozen or refrigerated espresso beans and tamping coffee too hard or not firmly enough.

    支援農民及其社區

    所謂道德栽種、公平交易的咖啡,就是跟農民合作,造福他們的事業、社區和環境的方式所生產出來的咖啡。

    本公司長遠能夠成功,一直與數千名為我們栽種咖啡的農夫獲取成功息息相關。這亦是我們投資在咖啡栽種社區的貸款計劃之原因,並且於當地與農民合作改善咖啡品質。這決定不僅正確,更是我們企業的宗旨。藉由協助支援咖啡農並鞏固耕作社區,日後我們才能擁有健全的高品質咖啡供應鏈。

    我們的目標

    我們打算在 2015 年以前將農貸金額提高為 2,000 萬美元,並獎勵農民減少咖啡生產對環境的衝擊。

    我們貫切始終的努力方向

    服務中心

    星巴克在哥斯達黎加和盧旺達都成立了農民服務中心,目的是為當地農民提供各項資源和專業知識,以便減少生產成本和菌類感染、改善咖啡品質,並提高優質咖啡的產量。

    星巴克農民服務中心的位置如下:

    • 哥斯達黎加聖荷西 (San Jose) – 2004 年開幕
    • 這些農學家來自哥斯達黎加、洪都拉斯、尼加拉瓜、薩爾瓦多、巴拿馬、危地馬拉、墨西哥、南美和中國。
    • 盧旺達吉佳利 (Kigali) – 2009 年開幕
    • 坦尚尼亞母貝亞 (Mbeya) – 2011 年開始農地開發
    • 新南美分部 (Minas Gerais, Brazil) – 2012 年開幕
    • 中國雲南 – 2012 年開幕

      貸款計劃

      在栽種和收穫週期內,許多咖啡農為了負擔農作物銷售前的費用,因而將產量適度下修。某些農民可能甚至面臨資金短缺的問題,令他們必須提早銷售農作物給當地買家,並將之降價。

      對於無法透過傳統管道取得資金的合作社來說,星巴克農民貸款計劃是一項替代方案。該計劃旨在提供財務資源給合作社,以便解決他們在農穫期間的資金週轉需求,同時投資在基礎設施上以提高競爭力。

      在 2011 會計年度,7 個國家及地區共計超過 45,000 位農民,因我們與 ROOT Capital、Verde Ventures 和 Calvert Foundation 這些第三方組織合作而受惠。我們設定的目標是在 2015 年以前,撥出 2,000 萬美元給這些計劃。我們到目前為止已提供 1,400 萬美元,而現在亦正努力發出餘款。

      Coffee Preparation FAQs

      What’s the best way to store coffee? How long will it stay fresh?

      Once roasted, coffee begins to lose its flavor the longer it’s exposed to air and moisture. We recommend that you store it in an airtight container in a cool, dark place and grinding it just before brewing. Coffee in an unopened FlavorLock™ bag will stay fresh for several months.

      What is a FlavorLock™ bag?

      Our unique FlavorLock™ technology uses a special one-way valve that allows the carbon dioxide released by freshly roasted coffee beans to escape a sealed coffee bag without allowing flavor-robbing oxygen to get in. All Starbucks coffee is sealed in our airtight FlavorLock™ bags within two hours of roasting so that it stays fresh until you’re ready to use it.

      What kind of grind should I use?

      For the freshest tasting coffee, we continue to recommend starting with whole beans and grinding them fresh for each pot. Or, if you prefer, you can take your whole bean coffee to your local retail store and ask them for a customized grind.

      Drip makers perform best with a grind specifically for a flat bottom or cone type filter. All Starbucks stores can grind coffee to this specification. Espresso machines are grind-sensitive and require a very fine grind, 30-35 seconds in a blade grinder. Slow and fast shots are often caused by a grind that is too fine or too coarse, frozen or refrigerated espresso beans and tamping coffee too hard or not firmly enough.

      Coffee Preparation FAQs

      What’s the best way to store coffee? How long will it stay fresh?

      Once roasted, coffee begins to lose its flavor the longer it’s exposed to air and moisture. We recommend that you store it in an airtight container in a cool, dark place and grinding it just before brewing. Coffee in an unopened FlavorLock™ bag will stay fresh for several months.

      What is a FlavorLock™ bag?

      Our unique FlavorLock™ technology uses a special one-way valve that allows the carbon dioxide released by freshly roasted coffee beans to escape a sealed coffee bag without allowing flavor-robbing oxygen to get in. All Starbucks coffee is sealed in our airtight FlavorLock™ bags within two hours of roasting so that it stays fresh until you’re ready to use it.

      What kind of grind should I use?

      For the freshest tasting coffee, we continue to recommend starting with whole beans and grinding them fresh for each pot. Or, if you prefer, you can take your whole bean coffee to your local retail store and ask them for a customized grind.

      Drip makers perform best with a grind specifically for a flat bottom or cone type filter. All Starbucks stores can grind coffee to this specification. Espresso machines are grind-sensitive and require a very fine grind, 30-35 seconds in a blade grinder. Slow and fast shots are often caused by a grind that is too fine or too coarse, frozen or refrigerated espresso beans and tamping coffee too hard or not firmly enough.